
We’re challenging you to spend 10 percent of your existing food dollars to support North Carolina food producers, businesses and communities. Join the 10% Campaign today!
Why 10 Percent?
It is achievable for most and meaningful for all:
- We spend about $35 billion a year on food. If we spent 10 percent - $1.05 per day locally – approximately $3.5 billion would be available in the local economy.
- A vibrant local food economy will support farms, food and manufacturing businesses and create jobs.
- Infusing fresh and flavorful fruits and vegetables into diets can significantly reduce diet-related diseases and long-term health care expenses for everyone.
Here’s How it Works
Join the campaign! Register and pledge to spend 10 percent of your food budget on foods produced/grown locally.
- Explore this site to learn where you can buy/grow local foods. We will track and post 10% Campaign partnerships, initiatives, news events and happenings.
- Connect with the thousands of North Carolinians and organizations/initiatives already in the field and those just beginning to bloom.
- Track your progress and ours. Once you register, we’ll send you a weekly email asking a few important questions about your progress.
Help Us Grow
The 10% Campaign is committed to success through education, promotion and collaboration. We are working with organizations, businesses, governments and just about any other group you can think of to encourage participation, “farm to” buying programs and growing your own. Suggestions for partnership are welcome!
Encourage your friends, family, co-workers and neighbors to join the 10% Campaign and build North Carolina’s local food economy while enjoying the greatness of North Carolina food.
Here’s How It Works
Join us in support of North Carolina’s farmers, businesses and communities.
- Pledge to spend 10 percent of your existing food dollars locally
- We’ll email you with a few simple questions each week
- We’ll track your progress, and you’ll see our progress statewide

The Dare County Local Foods contact is Susan Ruiz-Evansfrom the NC Cooperative Extension Service
The Currituck County Local Foods contacts are Tommy Grandy, Cameron Lowe from the NC Cooperative Extension Service